The brief: Working with Boots we aimed to make wellness seem less overwhelming and accessible to consumers, with a focus on university students and their mental health struggles.

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The Solution: 'UNIted with Boots' sub-brand and integrated marketing campaign. Re-branding wellness with a more playful and sentimental approach. Working with students to create a campaign from students, for students.

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My role: Creation of mock-ups (imagery sourced from secondary sources as the project was completed in lockdown), idea generation, primary research, concept creation and branding.

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The outcomes: An integrated marketing campaign featuring social media, print advertising, VM and a podcast.