sexual harassment film&campaign
The brief: Create a film and integrated marketing campaign surrounding a local public issue of your choice.
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The problem: Normalisation of sexual harassment on university campuses in Nottingham.
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The solution: The "Never Have I Ever" campaign, encouraging students to share and empathise with experiences of sexual harassment whilst also educating them on the issue through a. campaign video, social media campaign, information packs and posters.
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campaign film
The ‘Never Have I Ever’ campaign video uses the common university drinking game as a way to communicate the everyday experiences of sexual harassment that women face. The video shares the message that sexual harassment, no matter how small or common the incident seems, is never a joke or a game. The campaign and its video aims to de-normalise these everyday incidents of sexual harassment and to encourage people to talk openly about the issue.
Social media
freshers week Information packs
