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Fragrance project
The brief: To develop a fragrance brand with a clear and distinctive brand story based on recent and upcoming lifestyle trends.
The problem: Stress and poor mental health around exams and preparing for university in sixth-form/college students.
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The solution: ‘UP’- a citrus-scented wristband that would be used in addition to a mindfulness app to help uplift and relax busy student minds.
My roles: Idea generation, visual identity creation, mock-up creation, branding, mock-up creation.
The outcomes: Mockups for print advertising, social media and the wellness app.
adv 1 mockup
1/2
1/2
App & social media
1/2
packaging
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